Video Blogging at its Best.

With South by Southwest starting I'd figured I'd take a look at some of the new information coming out of it. Of the panels at SxSW, one of the interesting ones chronicled by Megan Garza at Austin Chic was a panel on Video Blogging, which uses video recording and tools such as youtube and other video hosting sites to create your own video feed on the topic of your choice.

The panel talks about being successful in video blogging and in particular I believe the points discussed in the panel can be applied to the use of video blogging for business as well.

Uniqueness, originality, transparency, and overall being true to the character of the company and the representative of that company are cited as means of succeeding in this form of social media. As well, it is interesting to note how many of the uses of podcasting can be applied to video blogging. Video blogging allows you to communicate to your audience numerous forms of communication and is really only limited by the time, money, and effort spent on the project.

As the panel tells us, look towards creating a unique experience for your consumer.