Participating with the consumer on user review sites

On the topic of blogging relations and dealing with the social media scene, Pr-Squared presented an interesting post on how companies can participate in user review sites.

One of the interesting features is how many of these tips can relate and be used for blogger relations. Being transparent, non-defensive, and listening to the consumer are largely the main lessons to learn from these experiences of which can grant companies a new insight into the way people respond to their products.

Being honest, open, and communicative is certainly a fresh perspective on the forms of communication we experience.