Corporate Blogging: the new arm of PR?

This week, one of the main topics of discussion was the notion of corporate blogging. Corporate blogging is exactly as it sounds, blogs managed and run by organizations. Of the many organizations out there some great examples of corporate blogs include blogs such as the WholeFoods Blog, the Coca Cola Blog and Google's blog.

Our discussion touched upon how these blogs can be used to create a new form of communication between the business and the consumer. Mainly by opening a line of communication rather than just simply using the blog to announce new products.

One such example is the way that wal-mart handles its corporate blog, whose posts by and large focus on presenting new products and pitches instead of content that introduces a new angle on information that helps both the company and their consumers understand one another.

In essence, when entering the blogging world there should be a greater concern that the content provided to readers is original, creative, and overall interesting to your readers.