Revisiting the social media press release

This past week in class we discussed social media press releases and the death of the traditional press release. If you want a good example of what a social media press release entails take a quick gander at Shift Communications prototype.

To put it simply, the Social Media press release works as a place to aggregate info about your topic using various social media tools to display and present multi-media information. It functions best when you combine smartly, such as using Youtube embedded video, with a podcast link, and a del.ico.ous page with links to relevant content.

I think one the main things I'd like to revisit when looking at the concept is its readability and streamlining the concept. There is such a thing as focusing on catering to all the popular social media tools which can quite simply bog down your template. Especially if your business is taking a look at employing various SM press releases you want to consider a method for organizing, streamlining, and being able to update your information.

For example, the press release should contain a link to where all the main videos shall exist rather than bogging down the press release by linking every video. As well wherever the playlist of videos is located, they need to be named and tagged accordingly for easy viewing and finding. It is these simply types of organizational methods that need to be examined and implemented to keep the social media press release relevant and useful.