The Power of the Podcast

One the topic of the week was that of Podcasts and their use for PR practices. Podcasts are essentially audio (and/or video) shows that are produced and made available through the Internet for users.

The main topic that I wished to discuss in relation to podcasts is the various ways one case use podcasts for PR practices. In our lecture, some of the few uses presented to use included using podcasts as a form of communicating new information such as;

-company news
-product launches
-financial results
-with internal publics

However, I believe any company can really tailor podcasts to really fit their consumer. For example, Wizards of the Coast, the main publishing company behind the Dungeon and Dragons series in conjunction with webcomic gurus Penny Arcade produced a podcast of their game in order to introduce their consumers to the new version of the game. This gave their consumers a chance to experience the content and, from a pr stand point, communicate a new and specific message.

Before venturing into podcasting companies and organization should look at what unique information or venture they can provide for their consumers that can enhance their experience such as Wizards/Penny Arcade.