On The Topic of Tracking/Metrics!

While I was searching the cloud for various pieces of information on tracking, I came upon this interesting article at The Social Organization blog. The article presents some of the more common metrics that can be used to track social media campaigns and ROI.

While some of these are pretty common and will be used by many there were a few that stood out as unique and may deserve a bit more attention.

One such metric was that of "Ratios: Member to contributor; Posts to comments; Completed profiles to posts" which focuses on the actual interactions that a person does within blogs, profile sites, and other similar services. If you are using a campaign that works to have people connect and contribute this particular metric should be one of the higher priorities.

The individual metric sections also looks at examining how users are interacting with one another over a specific period of day.

Any thoughts on other interesting metrics or things worth tracking?