Cluetrain Manisfesto and Evidence of Evolution

In interacting with the Internet of today, one can't help but see how easy and evolved the technology has become and is becoming. As a child of the 90's I got a chance to grow and experience the internet as it began and have had the privilege of witnessing the evolution of its communication model.

This model is discussed largely in the Cluetrain Manisfesto which we discussed in our class. The new model focuses on the need for an interaction between businesses and its consumers of which if not attained will lead to the harsh consequences for businesses.

One of the more interesting points in view now is seeing which companies have embraced this tactic/model and how they have made it succeed for them in terms of the evolving internet. The Dell brainstorm blog, Apple's Iphone pricing incident, the various marketing initiatives from various companies that have involved the use of their consumers which may be too many to note.

However, by and large as more social media technologies, pr practices, and the connection between the consumer and the corporation increases the more the model will evolve and create a new communication method for the business world.

Tapping into Creavity Through Social Media

One of the main assets of social media is its ability to connect multitudes of people, from various backgrounds, with various skillsets, and all with the potential for creativity.

GeniusRocket is one such social media site that provides a community and location for artists and businesses to come together for mutual benefit. Businesses put up commissions and requests for various creative work, and artists can submit for these gigs. What really makes this community stand out from all the others is the ability for artists to form communities and organizations to work cooperatively on projects together.

What this means for the artist/business relationship is that now any business can tap into the vast resource of creativity that exists on the internet, and artists can work closely with people on projects of their choosing. This site has works to change the typical relationship and practices seen in the world of creative business in a new and existing way.