Cluetrain Manisfesto and Evidence of Evolution

In interacting with the Internet of today, one can't help but see how easy and evolved the technology has become and is becoming. As a child of the 90's I got a chance to grow and experience the internet as it began and have had the privilege of witnessing the evolution of its communication model.

This model is discussed largely in the Cluetrain Manisfesto which we discussed in our class. The new model focuses on the need for an interaction between businesses and its consumers of which if not attained will lead to the harsh consequences for businesses.

One of the more interesting points in view now is seeing which companies have embraced this tactic/model and how they have made it succeed for them in terms of the evolving internet. The Dell brainstorm blog, Apple's Iphone pricing incident, the various marketing initiatives from various companies that have involved the use of their consumers which may be too many to note.

However, by and large as more social media technologies, pr practices, and the connection between the consumer and the corporation increases the more the model will evolve and create a new communication method for the business world.